The G-SHOCK had a larger case and more complex design by incorporating various functions, such as a world timer, solar charging, and radio wave reception, in addition to its original anti-shock structure. Even so, the “MR-G” series, which appeared in 1996 with a full metal case, featured a sophisticated design that sang “adult G”.
The style has been handed down to the present, and the latest design of the series has also matured its own design, and its neat looks different from other models are eye-catching. Stylist Kazuki Koson sees this evolution in design as a characteristic of recent G-SHOCK.
“I think that the mature designs that make good use of metal materials have gradually increased. It will match not only the perfect outfit, but also the business style. ”
The full-metal “GMW-B5000D” series that appeared in 2018 also attracted high support from their 30s and 40s, with a calm atmosphere different from conventional resin cases. Generations who have experienced the G-SHOCK boom in the past have grown into adulthood, and designs that do not feel uncomfortable even when worn in various scenes, whether on or off, are increasing.
“Recently, more and more workplaces are casually dressed in casual suits. Even with these digital display types, a calm color scheme with a metal case will not be noticeable and will fit nicely.”
In a word, business style is diversifying in the way people work. However, G-SHOCK has a diverse lineup, from full-fledged analog types to chic digital displays. G-SHOCK’s unique appeal is that you can find a model that suits your office or business style from a wide variety of options.
The aesthetic sense of traditional metal crafts such as armor and swords is expressed in a deep hardened titanium case. While having a chic appearance, it also has the latest functionality, such as radio wave solar and radio wave reception of six stations around the world. Case size W46.2 × H52.2mm, waterproof to 20 atm. The dazzling black bezel has an eye-catching DLC treatment that hardens the surface to enhance wear resistance. Can withstand tough use. Mirrors on the case side lugs are partially mirror-finished to add luxury. The whole expression changes little by little depending on the viewing angle.