In order to succeed as a female entrepreneur in the fashion industry, you have to have a certain level of toughness. Toughness to set your own schedule, create your own vision, and pave your own way. Creative Director, Consultant, and Fashion Designer Emily Oberg waits for no one. Her passion and creativity span across every hour of her fully packed day. Every morning is a new opportunity to reinvent herself in a city that never stops. From dusk to dawn, G-SHOCK accents her active, everyday lifestyle because there are 24 hours in a day, and for her, every one of them counts.