Casio’s shock-resistant watch “G-SHOCK” and Kawada ’s small block “nanoblock” collaborate. The “Watch Display Tool” that decorates the G-SHOCK and “Extreme Sports” assembled with Kawada’s small blocks are included in the set.
There are four different types of blocks: ice hockey, surfing, BMX (bicycle), and snowboarding. Speaking of ice hockey, some G-SHOCK fans will recall a TV commercial aired in the United States in 1984.
In order to appeal “G-SHOCK”, an ice hockey player pulls G-SHOCK with a stick. This CM, a controversy in the United States, “Is it a hype?” And verified with the same conditions and situation on the TV program, G-SHOCK did not break. The episode was a trigger, and G-SHOCK was a big hit in the United States.
However, this collaboration is a premium not-for-sale item for the G-SHOCK purchase campaign that is held overseas only. It is not available at stores in Japan, and it is undecided whether a similar campaign will be held. I think there are various problems such as availability and number, but I hope that it will be deployed in Japan.