DOVER, NJ, JUNE 14, 2018 – Today, Casio G-SHOCK(Opens the G-SHOCK website in new window)(Opens the website in new window) unveils its first-ever collaboration timepiece with streetwear brand ASICSTIGER, the GBA800AT-1A. The new limited edition watch combines advanced Japanese technology with a forward-thinking aesthetic for an updated GBA800 that captures the essence of G-SHOCK and ASICSTIGER.
The GBA800AT-1A features a matte white face with red accents on the hour and minute hands for easy readability in line with the distinctive ASICSTIGER sneaker design patterns. The case back is engraved with the ASICSTIGER logo, and its packaging is reminiscent of the box that the brand’s sneakers come in.
The watch silhouette is the GBA800 Training Timer, G-SHOCK’s new series featuring Bluetooth connectivity for tracking fitness activity. Using a built-in accelerometer to measure daily steps taken and walking/running pace, the GBA800 displays daily steps taken and progress to the goal on the watch face. Using Bluetooth®, the watch pairs with a smartphone and sends data to the G-SHOCK Connected app, allowing users to track and view the daily steps they take and the calories they burn.The GBA800AT-1A will retail for $160 and beginning in July 2018 and can be purchased at G-SHOCK retailers, including Macy’s, shopcasio.com, select fashion boutiques and the G-SHOCK Soho Store