G-SHOCK is the watch brand that is always finding new ways to incorporate world culture icons into exciting and innovative designs. These new models are based on a motif based on the sneakers that arc very much a part of today’s fashions. Blue, purple, and white base colors are contrasted by accent colors that recall the image of pop designs found on today’s sneakers. Sneaker coloring is used for front button, second hand, and face brand logo, as well as the overall color. The base model is the new mid-size GA-800 that combines a rugged design in a compact configuration. The GA-800 is an analog-digital combination timepiece that features an independently driven second hand and styling that allows enhanced readability.

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