The 90s are the heyday of subcultures, underground, rebellious youth, as well as freedom, which was expressed not only in the statements of their views, but also in the manner of dressing. Post-Soviet aesthetics inspired the Japanese watch brand Casio G-SHOCK, whose roots originate in the underground environment. The shooting of the summer collection is an alternative view of the manifestation of a free spirit and the Russian reality of the 90s.