DOVER, NEW JERSEY, Nov. 29, 2018 – Today, Casio G-SHOCK(Opens the G-SHOCK website in new window)(Opens the website in new window) announces the debut of an all new timepiece (GA110FRG-7A) created in collaboration with chart-topping rapper, A$AP Ferg. The watch, which is the first between G-SHOCK and the artist, is based on G-SHOCK’s original GA110 model. Featuring a clear resin band and bezel with blue, red and yellow accents on the dial face, the watch also features A$AP Ferg’s signature on the band loop and case back. The watch comes in a custom limited-edition packaging.
A life-long G-SHOCK fan, A$AP Ferg’s partnership with the brand follows his performance at the G-SHOCK 35th Anniversary event last year in New York City. “G-SHOCK is legendary and I’m so excited to introduce this watch to the world,” said A$AP Ferg. “I really enjoyed the collaborative design process and I think my fans are going to love the result.”
Coming off the success of his Still Striving release and its double platinum-selling single, “Plain Jane,” A$AP Ferg embodies G-SHOCK’s core ethos of “Absolute Toughness”.
“Having A$AP Ferg perform at our 35th Anniversary was a big highlight for us and we’re thrilled to announce a deeper partnership,” said David Johnson, Vice President of Casio’s Timepiece Division. “A fashion icon to many, working with him to design a watch was something that made a lot of sense for us as a brand.”
“When I sat down to design my G-SHOCK watch, I kept thinking about how watches work,” said A$AP Ferg in regards to the inspiration behind the timepiece. “It brought me back to a memory I didn’t realize I had: my Aunt Kim’s bedroom telephone. It was a transparent phone, where you can see all the inner workings and when it rang it lit up inside. That design was so beautiful to me. It had a bit of primary colors and touches of neon throughout. I wanted my watch to look the same way. Transparent with neon hits; clean and beautiful.”
Featuring an expanded case size and large anti-skid buttons for easier accessibility, the GA110FRG-7A also boasts premium features such as a speed indicator and mute function.