“Since we aspire to have a timeless brand, in handpicking our collaborators we seek out partners with classic legacies,” said Bobby Hundreds, founder of The Hundreds. “Casio G-SHOCK is a heritage player, having maintained relevance through design and quality over generations. When The Hundreds works with G-SHOCK, we’re not just making a watch, we are bridging our histories: A timepiece that stands the test of time.” The Hundreds, a streetwear brand founded in Los Angeles in 2003, was inspired by California’s punk, hip-hop, skateboarding and surfing culture.