G-SHOCK kicked off our yearlong 35th anniversary celebration with an exclusive press conference and after party at Madison Square Garden in New York City. Over 1,300 audience visited to the press conference that featured G-SHOCK’s legacy, while Founding Father of G-SHOCK, Kikuo Ibe unveiled the first-ever, sapphire crystal G-SHOCK – a prototype model fusing the most fragile material with G-SHOCK’s hallmark toughness. The conference was followed by a cocktail hour with music by DJ and Founder of streetwear brand Off-White, Virgil Abloh, and headliners, A$AP Ferg alongside other A$AP Mob members.