Men love cars. They look sexy, and make us look sexy (maybe). They are fun and loud and empowering and dangerous, at a time when society conspires to take many of those manly thrills away from us in a thousand subtle ways. Young or old, hair-highlighted hipster or bald headed loner, guys dig cars. They are one of the things that define our tribe. Here at CASIO EDIFICE we love cars too of course, and we express that with our watches, all inspired by the bold design and cutting edge technology of motorsports, like the EDIFICE EQB-800 RACE LAP CHRONOGRAPH with Smartphone link.