TOKYO, September 1, 2017 — Casio Computer Co., Ltd., announced today that total worldwide shipments of G-SHOCK watches passed the 100 million unit mark in August this year. Casio began selling G-SHOCK shock-resistant watches in April 1983.

The development of G-SHOCK began in 1981 with an engineer’s passion to create a rugged watch that would not break even if dropped. Two years and over 200 prototypes later, the first G-SHOCK model, the DW-5000C, featuring an all-new shock-resistant construction, was released in 1983. It overturned the accepted notion of the time that wristwatches are inherently fragile and susceptible to shocks, and established a new product category: the “tough watch.” Since then, G-SHOCK has continued to evolve with improved functions and performance.

Casio is determined to keep moving forward with the G-SHOCK brand, so that customers worldwide can continue to enjoy these outstanding watches. The aim is to ensure that every new G-SHOCK developed exceeds expectations.